Jodine is a world class user experience consultant with an amazing ability to guide the outcomes of customers, teams or individuals. Her approach is considered, authentic and comes from the heart.

Alistair Coyne, Director of Design for Auror

About FIRESIDE

FIRESIDE is the consulting and coaching service of Jodine Stodart.

FIRESIDE was started after years experience working as a strategist in design and UX agencies across a broad range of clients.

FIRESIDE is about inspiring conversations that transform you and your organization.

 Using a combination of Service Design, Regenerative Design, UX research tools and coaching I help organisations to understand themselves and their customers better. 

FIRESIDE is a values based consulting service, practicing leading with compassion, designing projects for team member growth and greater connection within the team and beyond.

Past clients

Background:

20 + years experience in Digital Design and UX.

Starting out as a web designer at early web production company Web Masters in 1998, Jodine went on to assist Environment Waikato Regional Council to launch their first web presence in 2000 before moving to Melbourne to work for multi-national Asia Online and then SEEK AU Ltd.

On returning to Aotearoa, Jodine had the opportunity to work with Aotearoa’s usability research pioneers Optimal Experience for four years, looking after clients such as Tourism NZ, AA Insurance, Vodafone and Spark. Then, after a short stint contracting with Purple Shirt, transitioned to Digital Arts Network where Jodine had the opportunity to work across both public and private sector accounts (including Auckland Council, Auckland Museum, Countdown and Sky NZ), leading major design, UX and CX projects.

BA Social Science Research. MBrain Certified Coach 2018. Safe Conversations Facilitator 2022. Regenerative Design Practitioner 2021. MIT ULab participant 2020.